Hacked, But Not Defeated: The SL Basics Story

When you build a brand with love, expertise, and trust, no setback can erase the impact you've created.
At SL Basics, the past few days have been a powerful reminder of why resilience is at the heart of everything we do.

Just last weekend, we proudly received the prestigious Brand Icon of the Year 2024–2025 award, celebrating years of hard work, innovation, and loyalty from our incredible community. It was a defining moment — a recognition that SL Basics isn’t just another skincare brand; it’s a movement of self-love, care, and authenticity.

But life, much like business, often throws unexpected challenges.
Within hours of our award celebration, our main Instagram account with 393k followers was disabled due to multiple hacking attempts — a platform where we had poured years of effort and built countless relationships.

And yet, we are not starting over.
We are starting stronger.

 A New Chapter with the Same Passion

We've launched a fresh page — @basics.global — a new beginning, rooted in the same love, passion, and expertise.
This page is now becoming the vibrant home of all things SL Basics — skincare, haircare, makeup, and wellness.

Our BB Block, Mörich Moisturizer, Sebco+ SPF, Facial Kits, and many more favorites will continue to be celebrated — because you can disable an account, but you can’t disable trust.

 Our Proud Wins:

• Brand of the Year 2022–2023
• Brand Icon of the Year 2024–2025
• Entrepreneur of the Year 2024 – Shafay Wahidi

Each award is a milestone — a symbol of the journey we have taken with you, and the future we are excited to build together.

 A Message from Our CEO, Shafay Wahidi

"Challenges test the strength of your foundation — and ours remains unshakable. SL Basics was built on authenticity, science, and heart. We are grateful for every bit of support, and we are more committed than ever to serve our amazing community. This is not just a comeback; it’s a new chapter of greatness.
We aren’t here to survive — we are here to thrive."

 A Message from Our Founder, Dr. Shaista Lodhi

"At SL Basics, we’ve always believed that beauty begins with resilience — in our skin, in our hearts, and in our dreams. Watching my eldest son, Shafay Wahidi, take SL Basics to new heights fills me with immense pride.
Challenges will come, but true success lies in rising with even greater passion. Thank you for standing with us — our best chapter is just getting started."

 Stay Connected

We invite you to join us in this exciting new phase.
Follow us on @basics.global — let’s continue this journey stronger, smarter, and closer than ever before.
Thank you for believing in us. 💖